Elaine Maxwell

Founder and President

Elaine Maxwell and Associates Consulting Inc., founded in 2004, is a consulting practice focused on creating sustainable performance advantage for people, products and organizations.  Elaine specializes in strategic planning and organizational development through consulting, facilitation, leadership training and executive coaching.  Elaine employs a unique combination of strategic thinking with a “coach approach” to her practice.

Business Consulting Experience

  • Facilitation
  • Organization Strategic Planning
  • Business Assessment
  • Annual Business Planning
  • Brand Strategy
  • Marketing Strategy
  • Human Resource Planning
    • Competency Modeling
    • Performance Management
    • Succession Planning
    • Career Planning

Leadership Training and Development Experience

  • Facilitator and Trainer
  • Comprehensive Leadership Training Program Development
  • Course Curriculum Development
  • Executive Coaching
  • Team and Group Coaching

Business Background and Experience

  • 20 years in corporate packaged goods marketing at Coca-Cola, Pillsbury and Warner Lambert
  • Senior Vice President Coca-Cola Ltd., Canada: marketing and relationship management
  • General Management
  • Corporate and Brand Strategic and Business Planning
  • Brand Management

Education and Certifications

  • Bachelor of Commerce (Honours) Degree (B.Com), Queen's University (Smith School of Business)
  • Adler Certified Professional Coach (ACPC), Adler International Learning
  • Organization and Relationship Systems Coaching (ORSC) trained, Centre for Right Relationship
  • Certifed in various leadership assessment tools (EQ-i; Conflict Modes; Values)
  • ASSESS suite of assessment tools and reports based on Leadership Competencies and Personality Characteristics including:
    • 360 Feedback
    • Leadership Development
    • Screening and Selection